the most important website question
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When creating a website, one vital question is often not asked: Are we making a transactional or an informational website? The answer to this changes the entire process. transactional websites A transactional website is what we see with e-commerce. Here, everything happens on the site, from curiosity to conversion. The brand uses marketing to bring […]
The Website Redesign Process: Three Crucial Steps for Success
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Ask any seasoned website pro, AI chatbot, or search engine, “What is the website redesign process?” you will get a task list with a lot of agreement on what steps to take. The good news is that a website redesign process is agreed upon across many channels of authority, so you can trust that it […]
top of the world: website hero area best practices
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We all scroll. There exists no website in which a person lands and does not scroll. A better way to understand the top part of a webpage is to see it as a greeting between two people. It’s the “hello” followed by a handshake or fist bump. When we meet people, we give them time […]
How to use AI to get your website ready for Black Friday and the Holidays shopping season
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AI tools like ChatGPT can be highly effective in optimizing a website for Black Friday and the holiday shopping season. Here are several ways they can contribute: Content Creation and Optimization Copywriting for Promotions: Generate compelling promotional content for product descriptions, landing pages, email marketing, and social media posts. This includes crafting catchy headlines, persuasive […]
How an improved website user experience enhances brand revenue
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In the dynamic landscape of online business, a user-friendly website is not just a digital storefront; it’s a powerful tool that can significantly impact brand revenue. beyond aesthetics An improved website user experience (UX) goes beyond aesthetics; it’s about creating seamless interactions that engage and retain customers, ultimately driving sales and revenue growth. First impressions […]
When should a brand switch to a premium website hosting provider?
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Switching to a premium website hosting provider is a significant decision for any brand, reflecting a need for enhanced performance, security, and support. Brands should consider this upgrade under several conditions. Here are three signs for when to switch to a premium website hosting provider: Your Website Is Objectively Slow The speed of your website […]