Your brand’s people deserve – and want! – a better website experience
They crave better website experiences for swift, user-friendly navigation, and relevant content.
A better website reduces frustration and saves time and effort. Intuitive layouts and engaging design enhance user satisfaction, encouraging longer and deeper interaction with your brand.
Businesses build trust through secure transactions and transparent information. A better website provides a safe, accessible, and adaptable experience across various devices.
Ultimately, a better website caters to consumer needs, fostering loyalty and repeat visits. A better website experience translates into a brand your people love.
“They were patient, insightful, and very creative in helping to achieve a more modern, and user friendly website that reaches a further base then the last web site. I highly recommend them!”
Excellent experience across the board! shepx was able to translate our ideas during group conversations into an intelligent, gorgeous design, that we are proud to show to our customers.
I have worked with dan crask (shepx owner) since 2010 and have never had anything less than an extraordinary experience. Dan and his team are phenomenal. I will never work with anyone else!
The brand specializes in sourcing carbon based coil and sheet stock, and process all material at ISO certified processors prior to delivery.
customer persona
buyers
Steel suppy is a business of relationships and jm burns steel supply wanted the website to give buyers a sense of the competency and personality they will be working with.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 4 weeks
DEVELOPMENT: 3 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“Dan and his team were great to work with. They were patient, insightful, and very creative in helping to achieve a more modern, and user friendly website that reaches a further base then the last web site. I highly recommend Dan!”
JUSTIN ROBBINS – CEO, JM BURNS STEEL SUPPLY
case study for
diversified steel trading
objective
Showcase a woman-owned steel trading business that has carved out a reputation of quality service.
customer persona
buyers
Steel trading is a business of relationships and DST wanted the website to give buyers a sense of the competency and personality they will be working with.
customer persona
credential agencies
As a woman-owned business, DST wanted the website to showcase the credentials awarded and by doing so, show new credentialing agencies of the brand’s trustworthy nature.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 4 weeks
DEVELOPMENT: 3 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“jane, the owner, has created a brand that is a force to be reckoned with in a heavily male-dominated industry. crafting her brand’s website was a true honor to see come to life.”
dan crask – shepx
case study for
benanova
objective
the website needed to be the handshake between academic scientific innovation and the capitalism marketplace.
customer persona
investors
As a startup, BENANOVA needs investors. Investors want a website that showcases the brand’s expertise and reason to invest.
customer persona
Buyers/procurement
Benanova’s offerings are very niche and it was important that their solutions be attractive to the niche buyers who are looking for what they create.
our role
ux and ui design
customer personas
website development
timing
design: 4 weeks
development: 3 weeks
specs
mobile, desktop, and tablet design
wordpress
optimized for speed and security
“building the benanova brand was rewarding because we were entrusted to first craft their visual brand identity and then apply it to a robust website.”
dan crask – shepx
case study for
half day cafe
objective
To eat at the half-day Cafe is a vibe unto itself. The goal was to give website visitors an experience consistent with what they’ll get during their meal.
customer persona
locals
The people of Cincinnati live and support their vast number of independent restaurants like Half Day Cafe.
customer persona
visitors
Those visiting Cincinnati either know in advance or find out quickly of the great food scene. Discovering new independent restaurants is a priority for them.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 2 weeks
DEVELOPMENT: 4 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“we have had the great honor of building, growing, and protecting the half day cafe website since 2008. the honor is double because their food is incredible!”
DANIEL CRASK – SHEPX
case study for
berkshire advisor resource
objective
create a website that insurance professionals in need of specific data via forms can access quickly and easily.
customer persona
insurance professional
berkshire advisor resource is a specific insurance professionals’ go-to resource for help, so long as all of the information is provided efficiently. this puts a lot of emphasis on how customers interact with the website.
customer persona
data specialist
the data the insurance professionals provide has to be accessible in a way that is not a time-drain on the overall process so that the specialists can get the data in the right hands.
customer persona
berkshire staff
berkshire staff need a website that is a living, breathing tool between their customers and the valuable information they rely on. everything hinges on how well the website can collect and provide data.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 2 weeks
DEVELOPMENT: 4 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“They key to success with the Berkshire website was in the design of the forms. We did a deep dive into their forms and redesigned their flow for the most efficiency for everyone.”
DANIEL CRASK – SHEPX
case study for
simple fix handyman
objective
Resonate with homeowners who do not enjoy the required maintenance for their home.
customer persona
home owner
homes require on-going maintenance to prevent costly repairs, yet many homeowners are either uninterested or unaware of every point of maintenance a home needs. simple fix handyman is a handyman service designed to make home maintenance easy and affordable for home owners.
customer persona
property owner
property owners are all too familiar with the many needs for maintenance that their properties require. simple fix handyman is a service for property owners to outsource those needs so property owners have one less thing to take care of.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 3 weeks
DEVELOPMENT: 3 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“I have never had anything less than an extraordinary experience. shepx are phenomenal. I will never work with anyone else when it comes to building a website!”
Adam Markesbery – Simple fix handyman
case study for
propsera it
objective
create a website that sums up the it services prospera provides while also making access to support easy.
customer persona
SMB
This customer is an SMB that is big enough to require dedicated IT but doesn’t want to have an in-house team. They want an IT team on-call to take care of what they need and on the lookout for what is coming.
customer persona
Business owner
Business owners who see the need and value of a prospera’s quality are people who have tried to manage IT themselves but found out it is very challenging. They need to see expertise in a short period of time.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 2 weeks
DEVELOPMENT: 4 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“prospera went from an underperforming website with a lot of pages to a single-page website that surpassed expectations because we took time to understand what prospera’s customers would find most valuable from their website.”
DANIEL CRASK – SHEPX
case study for
emilie d’agostino
objective
A website experience for a top tier copywriter, without blasting the reader with verboseness.
customer persona
Brand manager
Emilie works with a lot of brand managers and so we learned from her experience that they are usually short on time. They want a copywriter who can get to the point and do so with absolute clarity.
customer persona
Business owner
Business owners who see the need and value of a copywriter of Emilie’s quality are people who have tried to write concise content but found out it is very challenging. They need to see expertise in a short period of time
our role
ux & ui design
customer personas
website development
timing
DESIGN: 2 weeks
DEVELOPMENT: 6 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“Knowledgeable, outgoing and strategic, Brand Shepherd is always up to date on technology and important business-building trends.”
EMILIE D’AGOSTINO
case study for
premier title group
objective
create a website that evokes the true in-person brand experience for this one-of-a-kind title agency.
customer persona
home buyers and sellers
the knoxville, tennessee real estate market is hot and premier title group goes to great lengths to ensure home buyers and sellers feel right at home.
customer persona
knoxville realtors®
a hot real estate market is keeps its heat in large part to the realtors® who create the best deals for everyone.
customer persona
banks and lenders
ultimately, all parties involved need lenders who know what they’re doing and premier title group set out to attract partnerships with knoxville’s best lenders.
our role
ux & ui design
customer personas
website development
timing
DESIGN: 6 weeks
DEVELOPMENT: 4 weeks
specs
mobile, laptop, and tablet design
built on wordpress
speed and security optimization
“ptg’s website was such a breath of fresh air because they truly wanted to disrupt what real estate title agencies typically feel like and do so with warmth and authentic joy. this is how a brand stands out in a hot market.”