design an intuitive user interface for an innovative Fintech b2b product.
customer persona
independent software vendors
independent software vendors within the PayFac vertical look for novel and innovative tools to make transactions more efficient. they seek out smooth integrations and one less third-party service.
customer persona
product owners
within i3 verticals, product owners had used various other payfac solutions, which diminished profitability and efficiency. product owners want an in-house solution that makes their products the best in class.
“We began our relationship with i3 Verticals within their Education vertical and being entrusted with their PaySchools and EZpay products. This led to being entrusted with i3’s long-awaited product, Burton, and crafting a UX and UI worthy of the years of dev work that had gone into it.”