case study for

Diversified steel trading, inc.

the challenge

Showcase a woman-owned steel trading business with a reputation for quality service.

customer persona

buyers

Steel trading is a business of relationships, and DST wanted the website to give buyers a sense of the competency and personality of the people they will be working with.

customer persona

credential agencies

As a woman-owned business, DST wanted the website to showcase the credentials awarded and by doing so, show new credentialing agencies of the brand’s trustworthy nature.

our role

timing

specs

“Jane, the owner, has created a brand that is a force to be reckoned with in a heavily male-dominated industry. Crafting her brand’s website was a true honor to see come to life.”

dan crask – shepx