case study for

appalachian title agency

the challenge

capture and communicate the unique vibe of this real estate title agency in a hot housing market.

customer persona

home buyers and sellers

The title agency is often the last thing on a home buyer or seller’s mind. They often leave it up to their Realtor. Yet as the process of buying and selling a home becomes more open to options, the partner to help close real estate deals is becoming more important to buyers and sellers.

customer persona

real estate professionals

Realtors® and lenders alike are always looking for the best partners who can navigate the complex and often challenging aspects of a property’s title. Each of these personas seek a competitive advantage.

our role

specs

“an attorney-owned and led title agency in the hot real estate market of East Tennessee is a brand advantage my team and i were eager to leverage in this website. Anne and Trey are engaging and unique attorneys who want to give their clients a truly unique experience. Capturing the vibe of their office space, how they work, and their professionalism was rewarding work, which their website showcases.”
dan crask • shepx