Short answer: We do—with your input.
When you’re planning a new website, one of the first (and often most stressful) questions that comes up is:
“Who’s going to write all the content?”
At shepx, we’ve got you covered. Whether you’ve already written content or don’t know where to start, our process is flexible, collaborative, and designed to make content creation feel manageable—not overwhelming.
We kick things off by getting to know your brand.
This isn’t just about gathering facts—it’s about understanding your voice, your values, and the key messages your audience needs to hear. Whether you’ve got a pile of past content, a pitch deck, or just a few bullet points scribbled on a napkin, we’ll take it and run.
Your insights are gold, and we use them to shape a content plan that reflects your brand’s tone and priorities.
If writing content isn’t your thing, don’t worry—that’s where we shine.
We create clear, concise, and engaging copy that resonates with your ideal customers and fits the design of your new website. Everything we write is tailored to your brand and your goals—no templates, no fluff.
We’ve written for B2B brands, professional services, SaaS companies, manufacturers, and more. So whether you need just a few pages or a full content overhaul, we’re ready to help.
Before we write a single word, we outline a clear content strategy.
This includes the structure of your site, the purpose of each page, and the messaging hierarchy that guides your visitors toward action. Content isn’t just words—it’s how people experience your brand online.
A good strategy also helps you avoid common pitfalls, like duplicate messaging, missing calls to action, or buried value props.
Yes, your website needs to sound great to humans—but it also needs to work for search engines.
We build SEO best practices right into your content, from meta tags and headlines to smart internal linking and keyword strategy. That means your site can show up in the right search results without sounding like it was written by a robot.
The best content comes from collaboration.
We bring the writing expertise, you bring the subject matter expertise. Together, we create content that’s accurate, authentic, and action-driving.
Need help writing your website content—or just organizing your thoughts?
Let’s talk.
P.S. Still unsure who should write your website content—or how much you need? Ask Shep, our AI-powered search assistant. He’s got the answers.
® Brand Shepherd llc • shepx is a service of Brand Shepherd
