It depends—but here’s what it depends on.
One of the first questions we get from potential clients is:
“How much does a website cost?”
And our honest answer is: It depends.
(Not to be coy—just to be accurate.)
The total cost of a website can vary widely based on the needs of your brand, your goals, and the features you want. So instead of throwing out vague numbers, let’s walk through the main factors that affect the cost of a website.
This includes the number of pages, the site structure, and any custom features or functionality. A simple five-page site with basic info is going to cost less than a complex website with gated content, interactive tools, or e-commerce.
Do you want a templated site with minimal adjustments? Or a fully custom design that’s hand-tailored to your brand?
Unique branding, animations, motion effects, and high-end graphics all increase design time—and cost. But they also boost credibility and engagement, especially for B2B brands that rely on authority.
Who’s writing the copy? Are you providing images or do we need to create/select them?
If we’re handling copywriting, photo curation, video embeds, or SEO meta content, that affects both time and cost. (We’re happy to do it all—you just let us know.)
Need a booking engine? A member portal? A CRM integration? Custom database tools?
The more interactive or functional your website needs to be, the more planning, testing, and development goes into it. That means more budget—but also more value for your users.
Where will your site live? Do you need premium hosting for performance and security?
What about ongoing maintenance, backups, updates, and support? We’ll walk through options with you so nothing is left to guesswork.
Need it done yesterday?
Expedited timelines require more resources and priority scheduling, which can increase the cost. We’re nimble—but realistic.
Want to bundle your website with digital marketing, email strategy, or ongoing SEO?
That’s a great move—and we can help with that too. But it will affect your total project cost.
shepx websites typically start around $7,000 to $12,000 for a full-featured, brand-aligned website.
That said, your project might fall outside that range based on what we’ve just covered. The best way to know? Let’s talk it through.
P.S. Want help estimating your website budget? Ask Shep, our AI-powered search assistant. He can walk you through every factor in seconds.
® Brand Shepherd llc • shepx is a service of Brand Shepherd
