Being findable online is changing. Here’s what to know.
SEO is about ranking on Google. AIO is about showing up in AI-generated answers. At shepx, we create website content that serves both—so your brand doesn’t get left behind.
If you’ve been hearing the phrase “AIO” lately and wondering how it compares to SEO, you’re not alone.
SEO (Search Engine Optimization) has been the gold standard for getting found online. But now, AIO (AI Optimization) is emerging as a key strategy for showing up in tools like ChatGPT, Perplexity, Claude, and AI-powered browser search.
Let’s break it down.
SEO is about helping your website rank higher in traditional search engines like Google. It involves:
Smart keyword use
Page speed and mobile performance
Quality backlinks
Meta descriptions, titles, and tags
Structured content and internal linking
SEO isn’t going away. But search habits are changing.
AI Optimization (AIO) is about making your content easy for AI platforms to understand and use in their answers. Think about how ChatGPT gives direct responses to questions—it’s pulling from websites like yours.
AIO content focuses on:
Answering real questions clearly
Using structured formats like FAQs and bullet lists
Avoiding fluff and sounding human
Building topical authority over time
Where SEO asks, “How do I rank?”
AIO asks, “Would an AI choose my content to answer this?”
Good news: if you’re doing content right, you’re already serving both.
SEO and AIO both reward:
Clarity
Usefulness
Relevance
Structured, well-written content
But AIO puts less emphasis on technical tricks and more on content that actually helps someone.
People are increasingly turning to AI tools for fast, direct answers—bypassing search engines altogether. If your content isn’t AI-friendly, your brand might be skipped entirely.
You don’t need to be everywhere. But you do need to be answerable.
Start with what you already know.
The everyday things you explain to customers? That’s content gold. You may take it for granted, but your audience (and AI) doesn’t.
Write with structure.
Use H2s, bullet points, and short paragraphs. That makes your content more readable and more machine-digestible.
Answer one question at a time.
Focused, clear answers are what AI platforms look for—especially in FAQ-style formats.
Don’t panic.
You don’t need to chase algorithms. Just focus on helping people. That’s what AI is ultimately trained to reward.
Every article, every page, and every answer we create is written to serve real people and intelligent systems alike.
We’ve been building websites with clarity in mind long before AI entered the conversation—and now that AI is the conversation, we’re already prepared.
P.S. Want to know if your website content is AI-friendly? Ask Shep, our AI-powered search assistant. He’s trained on all things clarity, structure, and findability.
