animate your website with helpful intent

tip: use animation on your website with helpful intent.

we have all sat through a presentation that had way too much animation in the deck.

it’s insufferable, a waste of everyone’s time, and detracts from whatever point is being made.

yet when it comes to applying animation on websites, people with an otherwise cautious eye can be carried away by the temptation to animate everything.

shepx believes animation on websites can be useful–even helpful…when applied with helpful intent.

that’s the key: be helpful.

think about the website’s pages as each having a hierarchy. some things are more important than other things, and subtle or at least tactful animation can help present the hierarchy in a more obvious way.