which is best: custom website or a template website?
It depends on your goals—but here’s what we recommend. TL;DR Custom websites offer flexibility, scalability, and brand alignment—ideal for growth-minded brands. Templates are faster and cheaper, but come with limitations. We help you choose what’s best for your goals. If you’re thinking about launching a new website (or refreshing an old one), one of the […]
Here’s What a 12-Page Website Should Cost You
TL;DR A well-built, fully managed 12-page website for a B2B service brand should cost you $12,000–$15,000, all in. That includes strategy, UX, design, development, copywriting, and imagery. You don’t need to commit the full amount upfront—our process starts with a discovery session and a down payment of just $4,000 (one-third of the total budget). The […]
AI & Websites: The Truth Nobody’s Saying
AI Can’t Find What Doesn’t Exist The internet is awash with hot takes about AI and websites. Content creators, developers, and everyone in between are scrambling to make sense of what’s happening. But here’s the uncomfortable truth: nobody has a firm grasp on how AI is reshaping the web landscape. Let me cut through the […]
will the website be mobile friendly and responsive?
Absolutely—and that’s non-negotiable. TL;DR Every shepx website is designed to be mobile-friendly and fully responsive, meaning it looks and works great on phones, tablets, and desktops—because that’s what your users expect. We get this question a lot—especially from brands that have been burned by a website that looks great on desktop… and falls apart on […]
the death of websites as we know them: from digital brochure to experience engine
The website as we’ve known it is dying. And frankly, it’s about time. For over two decades, most business websites have functioned as digital brochures: static showcases of what companies do, dressed up with contact forms and hoping someone, somewhere, might care enough to reach out. But 2025 marked a turning point that’s reshaping everything […]
AIO vs SEO: What’s the Difference—And Why It Matters for Your Website
Being findable online is changing. Here’s what to know. TL;DR SEO is about ranking on Google. AIO is about showing up in AI-generated answers. At shepx, we create website content that serves both—so your brand doesn’t get left behind. If you’ve been hearing the phrase “AIO” lately and wondering how it compares to SEO, you’re […]
are there any ongoing costs for a website?
Are There Any Ongoing Costs for a Website? Yes—and we’ll walk you through them from the start. When planning a new website, most people think about the upfront cost. But just like a car or a house, your website comes with a few ongoing costs that keep everything running smoothly over time. At shepx, we […]
what if we want to add new features to our new website?
What If We Want to Add New Features to Our Website Later? Good news: You can—and we plan for that from the start. One of the great things about working with shepx is that we don’t build websites that hit a dead end. Your brand isn’t static—so your website shouldn’t be either. That’s why we […]
website security is a top-tier priority.
TL;DR Many brands think they’re too small or unimportant to be targeted, but bots don’t care who you are. shepx builds security into every site—because if you’re online, you’re already a target. Let’s talk about something that tends to get shrugged off: website security. If you’ve ever thought, “We’re not a big deal—who […]
does shepx provide website hosting?
Not directly—but we’ll help you choose the right one. We get this question a lot from clients during the website planning process: “Does shepx provide hosting?” The short answer is: No, we don’t host websites ourselves. But that’s by design—and it’s actually a benefit to you. Here’s why. Why shepx Doesn’t Provide Hosting In-House […]
