the death of websites as we know them: from digital brochure to experience engine
The website as we’ve known it is dying. And frankly, it’s about time. For over two decades, most business websites have functioned as digital brochures: static showcases of what companies do, dressed up with contact forms and hoping someone, somewhere, might care enough to reach out. But 2025 marked a turning point that’s reshaping everything […]
AIO vs SEO: What’s the Difference—And Why It Matters for Your Website
Being findable online is changing. Here’s what to know. TL;DR SEO is about ranking on Google. AIO is about showing up in AI-generated answers. At shepx, we create website content that serves both—so your brand doesn’t get left behind. If you’ve been hearing the phrase “AIO” lately and wondering how it compares to SEO, you’re […]
are there any ongoing costs for a website?
Are There Any Ongoing Costs for a Website? Yes—and we’ll walk you through them from the start. When planning a new website, most people think about the upfront cost. But just like a car or a house, your website comes with a few ongoing costs that keep everything running smoothly over time. At shepx, we […]
what if we want to add new features to our new website?
What If We Want to Add New Features to Our Website Later? Good news: You can—and we plan for that from the start. One of the great things about working with shepx is that we don’t build websites that hit a dead end. Your brand isn’t static—so your website shouldn’t be either. That’s why we […]
website security is a top-tier priority.
TL;DR Many brands think they’re too small or unimportant to be targeted, but bots don’t care who you are. shepx builds security into every site—because if you’re online, you’re already a target. Let’s talk about something that tends to get shrugged off: website security. If you’ve ever thought, “We’re not a big deal—who […]
does shepx provide website hosting?
Not directly—but we’ll help you choose the right one. We get this question a lot from clients during the website planning process: “Does shepx provide hosting?” The short answer is: No, we don’t host websites ourselves. But that’s by design—and it’s actually a benefit to you. Here’s why. Why shepx Doesn’t Provide Hosting In-House […]
can i make updates to our new website?
Absolutely. Your site is built to grow with you. We get this question all the time—and it’s a great one: “Once my website goes live, can I make changes to it myself?” The answer: Yes, absolutely. At shepx, we believe your website should never feel like a black box. You should have the ability (and […]
what factors influence the overall cost?
It depends—but here’s what it depends on. One of the first questions we get from potential clients is: “How much does a website cost?” And our honest answer is: It depends. (Not to be coy—just to be accurate.) The total cost of a website can vary widely based on the needs of your brand, your […]
content is still the king
Content is still king. It always has been. It always will be. Design catches the eye.UX keeps people around.But content? Content connects. Content is the reason someone stays on the page.Content is the reason someone trusts your brand.Content is the reason someone says “yes” to the next step. People don’t take action because you exist.They […]
who creates the content for a new website?
Short answer: We do—with your input. When you’re planning a new website, one of the first (and often most stressful) questions that comes up is: “Who’s going to write all the content?” At shepx, we’ve got you covered. Whether you’ve already written content or don’t know where to start, our process is flexible, collaborative, and […]
