appalachian title agency

case study for the challenge capture and communicate the unique vibe of this real estate title agency in a hot housing market. customer persona home buyers and sellers The title agency is often the last thing on a home buyer or seller’s mind. They often leave it up to their Realtor. Yet as the process […]

tip: don’t give away your hard-earned traffic to social media

you’ve done all the things. your website is well-written, expertly designed and developed, securely hosted, and optimized for search. traffic is rolling in. yet, what’s that at the very top of your website? social media icons?! what the… you have created a revolving door by placing social media icons in prominent places because as soon […]

Cincinnati’s Everlasting Electric

case study for the challenge create a logo and website for one of cincinnati’s most trusted electrical contractors. customer persona residential Homeowners seeking a trusted, established electrical contractor to handle their new construction and renovation needs. customer persona commercial Commercial and facility real estate have many electrical needs that require a dependable electrical contractor who […]

Why We Design Websites for Desktop First

shepx assumes that many websites we build are going to be viewed on a mobile device first.Despite that, we design every website as a desktop-first experience. That may seem counterintuitive, but desktop-first design sets the foundation for the most effective user experience across all platforms – desktop, tablet, and phone. There are three reasons why […]

Salsa’s 11 Soccer Coaching

case study for the challenge a successful private soccer coach needed his website to give his customers a better experience customer persona parents of soccer athletes when a parent sees that they have a child who wants or already has next-level talent, they seek out private coaching. this is in addition to team coaching. these […]

Is the WordPress Drama a Gift in Disguise?

The WordPress ecosystem has been thrown in disarray these last four weeks. A business dispute between Automattic, the company behind WordPress.com, and a popular hosting service, WP Engine, has unsettled the web development community and eroded trust in Automattic’s leadership. If you need a brief catchup on the WordPress drama, you can find a timeline […]

more plugins = more risk

You know how phones and tablets have apps that add extra features and benefits? Likewise, plugins are like apps for your WordPress website. Websites built on WordPress use plugins to add features, specialized functionality, and specific experiences for visitors. Third-party developers make these plugins, so they cost less than had the same functionality been created […]

the most important website question

When creating a website, one vital question is often not asked: Are we making a transactional or an informational website? The answer to this changes the entire process. transactional websites A transactional website is what we see with e-commerce. Here, everything happens on the site, from curiosity to conversion. The brand uses marketing to bring […]

The Website Redesign Process: Three Crucial Steps for Success

Ask any seasoned website pro, AI chatbot, or search engine, “What is the website redesign process?” you will get a task list with a lot of agreement on what steps to take. The good news is that a website redesign process is agreed upon across many channels of authority, so you can trust that it […]

PHL Hospitality Consultancy

case study for build the phl brand with Vibe, Tribe, & Why™  and then immediately craft the brand’s website experience. customer persona premium hospitality Corporate customers with premium restaurants and hotels. Restaurants are sometimes located inside a larger entity, but organizationally separate. They seek to increase efficiency, training, and sales. customer persona high-end hospitality Luxurious, […]