more plugins = more risk
You know how phones and tablets have apps that add extra features and benefits? Likewise, plugins are like apps for your WordPress website. Websites built on WordPress use plugins to add features, specialized functionality, and specific experiences for visitors. Third-party developers make these plugins, so they cost less than had the same functionality been created […]
the most important website question
When creating a website, one vital question is often not asked: Are we making a transactional or an informational website? The answer to this changes the entire process. transactional websites A transactional website is what we see with e-commerce. Here, everything happens on the site, from curiosity to conversion. The brand uses marketing to bring […]
The Website Redesign Process: Three Crucial Steps for Success
Ask any seasoned website pro, AI chatbot, or search engine, “What is the website redesign process?” you will get a task list with a lot of agreement on what steps to take. The good news is that a website redesign process is agreed upon across many channels of authority, so you can trust that it […]
PHL Hospitality Consultancy
case study for build the phl brand with Vibe, Tribe, & Why™ and then immediately craft the brand’s website experience. customer persona premium hospitality Corporate customers with premium restaurants and hotels. Restaurants are sometimes located inside a larger entity, but organizationally separate. They seek to increase efficiency, training, and sales. customer persona high-end hospitality Luxurious, […]
top of the world: website hero area best practices
We all scroll. There exists no website in which a person lands and does not scroll. A better way to understand the top part of a webpage is to see it as a greeting between two people. It’s the “hello” followed by a handshake or fist bump. When we meet people, we give them time […]
How to use AI to get your website ready for Black Friday and the Holidays shopping season
AI tools like ChatGPT can be highly effective in optimizing a website for Black Friday and the holiday shopping season. Here are several ways they can contribute: Content Creation and Optimization Copywriting for Promotions: Generate compelling promotional content for product descriptions, landing pages, email marketing, and social media posts. This includes crafting catchy headlines, […]
How an improved website user experience enhances brand revenue
In the dynamic landscape of online business, a user-friendly website is not just a digital storefront; it’s a powerful tool that can significantly impact brand revenue. beyond aesthetics An improved website user experience (UX) goes beyond aesthetics; it’s about creating seamless interactions that engage and retain customers, ultimately driving sales and revenue growth. First impressions […]
When should a brand switch to a premium website hosting provider?
Switching to a premium website hosting provider is a significant decision for any brand, reflecting a need for enhanced performance, security, and support. Brands should consider this upgrade under several conditions. Here are three signs for when to switch to a premium website hosting provider: Your Website Is Objectively Slow The speed of your website […]
Deco-Chem
case study for the challenge improve brand awareness with better brand marketing, starting with the monthly email campaign. customer persona buyers Commercial ink is a business of relationships and Deco-Chem wanted their email marketing to give buyers a sense of the competency and personality they have come to trust. customer persona prospective customers Deco-Chem’s prospective […]
Process Shop
case study for the challenge create a web app for a specialized end-user that can be branded for them as well. customer persona industry specific engineers Engineers in this niche industry need specialized components for their specific specs and place a high value on vendors with a web app that allows fast product discovery, intuitive […]
