case study for

Berkshire Advisor Resource

the challenge

Create a website that insurance professionals in need of specific data via forms can access quickly and easily.

customer persona

insurance professional

Berkshire Advisor Resource is a specific insurance professional’s go-to resource for help, so long as all of the information is provided efficiently. This puts a lot of emphasis on how customers interact with the website.

customer persona

data specialist

The data the insurance professionals provide has to be accessible in a way that does not constrain the overall process so that the specialists can get the data into the right hands.

customer persona

berkshire staff

Berkshire staff needs a website that is a living, breathing tool between their customers and the valuable information they rely on. everything hinges on how well the website can collect and provide data.

our role

timing

specs

“The key to success with the Berkshire website was the design of the forms. We delved deep into their forms and redesigned their flow for the most efficiency for everyone.”

dan crask – shepx