Short answer: Yes. Slightly longer answer: It depends (but probably still yes).
One of the most common questions we’re asked when scoping a new website is:
“Can our site integrate with our ERP, CRM, API, [insert tech acronym here]?”
ERPs, CRMs, APIs, lions, tigers, bears—oh my!
Our answer is almost always a confident yes.
While we’d love to give a universal, ironclad “yes” across the board, integration depends on how modern and accessible your existing systems are. Most contemporary software platforms—especially the major players in the B2B space—want to integrate. That’s how they stay competitive. Whether it’s HubSpot, Salesforce, NetSuite, Zoho, QuickBooks Online, or something more niche, most platforms provide APIs or plugin support that make integration possible with minimal friction.
That said, there are a few holdouts in the wild. For example, we’ve occasionally run into integration issues with certain independent banks’ payment gateways or legacy systems that haven’t kept up with modern best practices. These situations are rare, but when they happen, we’re upfront about the limitations—and we always offer workarounds when available.
The key factor is this: Does your existing system offer API access or integration tools?
If it does, we can usually make the connection.
When your website integrates smoothly with your tech stack, it becomes more than a digital brochure—it becomes a central hub for your operations. Form submissions go straight into your CRM. Orders sync directly with your ERP. Payment processors update your accounting system. That’s not just convenient—it’s smart business.
At shepx, we’ve integrated websites with all kinds of platforms:
Marketing automation systems
CRMs like HubSpot and Salesforce
Inventory and ERP systems
Payment gateways
Custom internal tools
And more…
If you’re wondering, “Can we integrate our new website with _______?” the answer is almost certainly: Yes.
Let’s talk about it and find the right solution for your brand.
® Brand Shepherd llc • shepx is a service of Brand Shepherd
