SimpleFix Handyman

case study for the challenge Resonate with homeowners who do not enjoy the required maintenance for their homes. customer persona home owner Homes require ongoing maintenance to prevent costly repairs, yet many homeowners are either uninterested or unaware of every point of maintenance a home needs. SimpleFix Handyman is a handyman service designed to make […]

burton saas

case study for the challenge design an intuitive user interface for an innovative Fintech b2b product.  customer persona independent software vendors independent software vendors within the PayFac vertical look for novel and innovative tools to make transactions more efficient. they seek out smooth integrations and one less third-party service. customer persona product owners within i3 […]

Emilie Copeland D’Agostino

case study for case study for A website experience for a top tier copywriter, without blasting the reader with verboseness. customer persona brand managers Emilie works with many brand managers, and we learned from her experience that they are usually short on time. They want a copywriter who can get to the point and do […]

EZpay

case study for the challenge We redesigned a widely used SaaS product that serves as a payment gateway for schools. customer persona school administrators they want easy and efficient tools to set up and manage the fees schools charge for meals, class costs, field trips, events, etc.  customer persona parents & guardians the days of […]

jm burns steel supply

case study for the challenge The brand specializes in sourcing carbon-based coil and sheet stock and processes all material at ISO-certified processors prior to delivery.  customer persona b2b steel buyers Steel supply is a business of relationships, and JM Burns Steel Supply wanted the website to give buyers a sense of the competency and personality […]

Structura.io

case study for the challenge Create a brand identity and website for a revolutionary cloud-based computing product. customer persona developers structura.io is a novel cloud-based computing product for a highly specialized audience of developers. The brand needed to convey that it is created by fellow devs, for fellow devs – that they know what they […]

Diversified steel trading, inc.

case study for the challenge Showcase a woman-owned steel trading business with a reputation for quality service. customer persona buyers Steel trading is a business of relationships, and DST wanted the website to give buyers a sense of the competency and personality of the people they will be working with. customer persona credential agencies As […]

fIRST Financial Bank

case study for the challenge We created a user-friendly kiosk interface at the bank’s lobby to enable customers to donate to various non-profit organizations. customer persona bank customers Customers of fIRST Financial Bank value it as a community bank. As such, giving back to community non-profits is also valuable to them.  customer persona community non-profits […]