improve brand awareness with better brand marketing, starting with the monthly email campaign.
customer persona
buyers
Commercial ink is a business of relationships and Deco-Chem wanted their email marketing to give buyers a sense of the competency and personality they have come to trust.
customer persona
prospective customers
Deco-Chem’s prospective customers have an increased number of options to buy from. As the market threatens to commoditize commercial inks, prospective customers need a clear reason to buy from Deco-Chem.
“deco-chem is an ink industry innovator, known for reliable quality. our job was to better communicate those brand attributes to the thousands of people who receive deco-chem’s emails each month.”
