A proven, collaborative path to websites that actually work.
At shepx, we don’t just “build websites.” We create digital experiences that are clear, intentional, and built to connect your brand with the people it’s for.
Here’s how our website process works from start to finish:
Every successful website starts with clarity around who it’s for.
We begin by helping you define your ideal customers—the people you’re trying to attract, serve, and convert. Whether you’ve done this work before or not, we’ll guide you through a process to uncover the personas, behaviors, and expectations that shape how your site should function.
Knowing your audience helps us build with empathy—and that creates a site that feels intuitive to the right people.
This is where strategy meets creativity.
We collaborate closely with you to design a visual and navigational experience that aligns with your brand and resonates with your tribe. This includes everything from layout and colors to content structure and calls to action. And we always design with mobile-first in mind, because that’s where most of your users will encounter you.
Your website isn’t just about looking good—it’s about delivering on what your brand stands for.
That means clarity in your messaging, consistency in tone, and intuitive functionality that supports the promises you make to your customers. We make sure the website doesn’t just talk the talk—it walks it.
Our dev process focuses on performance, accessibility, and long-term maintainability.
We build SEO-friendly, secure, and responsive WordPress websites that load fast and work flawlessly on any device. And because WordPress search can be clunky, we often recommend pairing your site with tools like Shep, our AI-powered site assistant, to give users a better way to find what they need.
Once your site goes live, we don’t disappear.
We offer ongoing support to make sure your website evolves alongside your brand. From small content updates to new features, we’re here to help your site continue to serve as a powerful business tool—not just a digital brochure.
The shepx website process is built for clarity, collaboration, and results. If you’re ready for a site that reflects the real value of your brand, let’s talk.
P.S. Got questions about how our website process works—or what it might look like for your brand? Ask Shep, our AI powered search assistant. He knows the ins and outs of every step.
® Brand Shepherd llc • shepx is a service of Brand Shepherd
