It depends on your goals—but here’s what we recommend.
Custom websites offer flexibility, scalability, and brand alignment—ideal for growth-minded brands. Templates are faster and cheaper, but come with limitations. We help you choose what’s best for your goals.
If you’re thinking about launching a new website (or refreshing an old one), one of the first questions you’ll face is:
“Should we go custom, or just use a template?”
It’s a good question—and the answer depends on your priorities, budget, and how you want your brand to be experienced online.
Let’s break down the pros and cons of each.
A custom website is created specifically for your brand, starting with strategy and ending with something unique, flexible, and scalable.
Pros:
Tailored Design: Your brand’s voice, visuals, and vibe are fully reflected. No cookie-cutter layouts.
Specific Functionality: Need booking tools, gated content, or CRM integration? We build what you need—not what the template allows.
Better Performance: Custom sites are easier to optimize for SEO, speed, and accessibility.
Scalability: Built with growth in mind, so you won’t have to scrap and start over in a year.
Best for:
Brands that want to differentiate, grow, and take control of their digital experience.
Template websites use pre-built designs and structures that you plug your content into. They’re quicker to launch and cost less up front.
Pros:
Lower Cost: Great for tight budgets or short-term needs.
Speed: Launch fast with less back-and-forth on design.
Simplicity: Good for small brands with minimal content and features.
Cons:
Limited Customization: You’re working within fixed design constraints.
Generic Feel: Hard to stand out when your site looks like hundreds of others.
May Not Scale: What works today might break or limit you as your business grows.
Best for:
Startups, side projects, or brands with straightforward, short-term needs.
If you want your website to do something specific, feel like your brand (not someone else’s), and evolve as you grow—go custom.
If you just need to get something online quickly and affordably—a template might do the job.
At shepx, we help you figure out what makes the most sense. We won’t upsell you on a custom build if a template will serve you just fine—but we’ll be honest about the limitations too.
P.S. Still unsure if you need a custom website or a template? Ask Shep, our AI-powered search assistant. He can help you weigh your options.
