top of the world: website hero area best practices
We all scroll. There exists no website in which a person lands and does not scroll. A better way to understand the top part of a webpage is to see it as a greeting between two people. It’s the “hello” followed by a handshake or fist bump. When we meet people, we give them time […]
How to use AI to get your website ready for Black Friday and the Holidays shopping season
AI tools like ChatGPT can be highly effective in optimizing a website for Black Friday and the holiday shopping season. Here are several ways they can contribute: Content Creation and Optimization Copywriting for Promotions: Generate compelling promotional content for product descriptions, landing pages, email marketing, and social media posts. This includes crafting catchy headlines, […]
How an improved website user experience enhances brand revenue
In the dynamic landscape of online business, a user-friendly website is not just a digital storefront; it’s a powerful tool that can significantly impact brand revenue. beyond aesthetics An improved website user experience (UX) goes beyond aesthetics; it’s about creating seamless interactions that engage and retain customers, ultimately driving sales and revenue growth. First impressions […]
When should a brand switch to a premium website hosting provider?
Switching to a premium website hosting provider is a significant decision for any brand, reflecting a need for enhanced performance, security, and support. Brands should consider this upgrade under several conditions. Here are three signs for when to switch to a premium website hosting provider: Your Website Is Objectively Slow The speed of your website […]
Deco-Chem
case study for the challenge improve brand awareness with better brand marketing, starting with the monthly email campaign. customer persona buyers Commercial ink is a business of relationships and Deco-Chem wanted their email marketing to give buyers a sense of the competency and personality they have come to trust. customer persona prospective customers Deco-Chem’s prospective […]
Process Shop
case study for the challenge create a web app for a specialized end-user that can be branded for them as well. customer persona industry specific engineers Engineers in this niche industry need specialized components for their specific specs and place a high value on vendors with a web app that allows fast product discovery, intuitive […]
Prospera
case study for the challenge create a website that sums up the it services prospera provides while also making access to support easy. customer persona SMB without in-house team This customer is an SMB that is big enough to require dedicated IT but doesn’t want to have an in-house team. They want an IT team […]
EZpay
case study for the challenge We redesigned a widely used SaaS product that serves as a payment gateway for schools. customer persona school administrators they want easy and efficient tools to set up and manage the fees schools charge for meals, class costs, field trips, events, etc. customer persona parents & guardians the days of […]
fIRST Financial Bank
case study for the challenge We created a user-friendly kiosk interface at the bank’s lobby to enable customers to donate to various non-profit organizations. customer persona bank customers Customers of fIRST Financial Bank value it as a community bank. As such, giving back to community non-profits is also valuable to them. customer persona community non-profits […]
